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Every brief. Every campaign.

Every cycle.

Better marketing decisions. Every brief. Every campaign.

Every cycle.

Adology watches your category, ships live intelligence into your workflows, and grades its calls against what actually performs, so every decision your team makes starts from a stronger foundation.

Adology watches your category, ships live intelligence into your workflows, and grades its calls against what actually performs, so every decision your team makes starts from a stronger foundation.

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Same question, two answers. One generic. One grounded in your category.

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Marketers are turning messy market signals into clear actions. What’s working, what’s missing, and what to do next.

Marketers are turning messy market signals into clear actions. What’s working, what’s missing, and what to do next.

  • IG
    Jason Momoa as Mr. Chime
    13k likes · 11.9× outlier
    Weekly Brief Chime Jan – Mar · 2026
    Chime bought a celebrity. Competitors bought UGC.
    90 days · 6 fintech brands tracked · the gap is widening
    474
    Your items
    64
    Median likes
    11.9×
    Top outlier
    Vs best competitor
    9× the next-best competitor post. Volume isn't the moat. Celebrity IP is.
    Defend the lead
    Lock the celebrity-IP playbook. None of the 5 competitors have the budget to match.
    Source
    Adology · Digital Banking
    Window
    90 days
    Items
    1,063
    Reliability
    MCP-verified
  • Dark Web Monitor · 'Sanity check' IG
    Dark Web Monitor · 'Sanity check'
    7,928 likes · 9.1× outlier
    Organic Competitive NordVPN Feb 10 – Mar 16 · 2026
    NordVPN posts less. Hits harder per post.
    5 VPN brands · 35 days · efficiency vs volume
    2.0%
    Your viral rate
    28
    Median likes
    248
    Items posted
    1.0%
    Surfshark viral
    2× the viral rate of Surfshark on 1/3 the volume. Efficiency, not throughput.
    Keep the lane
    Stick with curiosity-gap UI mockups. 4 of your top 5 use this exact mechanic.
    Source
    Adology · VPN & Privacy
    Window
    35 days
    Items
    1,577
    Reliability
    MCP-verified
  • Hook Teardown
    One template, three winners.
    NordVPN · top-5 posts · same chat-UI layout, 3× in the leaderboard
    Hook split · top 5
    Curiosity Gap (chat-UI)
    60%
    Pattern Interrupt
    20%
    Visual Contrast
    20%
    1
    Dark Web Monitor
    Dark Web Monitor
    'Sanity' wall-of-text reveal
    Visual Contrast
    7,928
    9.1×
    2
    Password caution
    Password caution
    Blue subverted safety sign
    Pattern Interrupt
    6,792
    7.8×
    3-5
    Chat-UI template - Scammer fail
    Chat-UI template
    Same layout reused 3×: 'Unknown number' phone mockup
    Curiosity Gap Used 3×
    15,840
    total
    Pattern locked
    The chat-UI template is doing 52% of top-5 likes. Run the next variant this week.
  • Messaging Audit Tecovas Q1 2026
    Tecovas runs Promotional 52% of the time, Story-Driven posts win 2.5x more.
    Brand-feed only - 65 message-labeled posts of 285 Tecovas items.
    65
    POSTS AUDITED
    52%
    PROMOTIONAL
    0.74x
    PROMO LIFT
    2.46x
    STORY LIFT
    3,272
    TECOVAS MED
    Story-Driven 2.46x STRONG
    9% used
    Inspirational 1.02x MIXED
    31% used
    Promotional 0.74x WEAK
    52% used
    Philosophical 0.45x WEAK
    8% used
    ONE THING TO SCALE
    Cut Promotional, double down on Story-Driven and Authentic Rodeo Style
    Story-Driven hits 8,060 median likes (2.46x baseline) at just 9% usage. Double down on narrative - cut the 52% Promotional habit.
  • Creative Toolkit Tecovas Q2 2026 Kickoff
    Tecovas's biggest unused lift: Elevated Style at 1.86x over baseline.
    8 levers measured at 75%+ confidence on 139 labeled posts. R-squared = 77%.
    139
    POSTS ANALYZED
    8
    LEVERS MEASURED
    1.86x
    TOP LIFT
    5
    ROOM TO GROW
    77%
    MODEL R^2
    Transformation: Elevated Style 1.86x
    27% cur
    Narrative: Process Reveal 1.51x
    17% cur
    Visual: Earth Tones 1.50x
    9% cur
    Brand: Values-Driven 1.50x
    11% cur
    Production: High-End 1.38x
    23% cur
    Lift over baseline Current use %
    SHIP THIS SPRINT
    Ship one Elevated Style post and cut Promotional messaging in half.
    1.86x lift, 95% conf, used in only 27% of posts. Promotional copy fills 57% and drags (0.80x). Swap the next promo for an elevated-style process-reveal.
  • 3 movers shipped overnight. Yours nearly matched the outlier at a fraction of the budget.
    Trendy F&B KS· Movers feed· Conf. MED-HIGH
    3
    Movers · last 24h
    18.5%
    Your ER · Olipop meme
    19.7%
    Outlier ER · LD urn
    4.4×
    Olipop vs 30d median
    MED-HIGH
    Confidence
    TT
    @drinkolipop Focal 06:14
    Monkey-emoji petition meme. Audience nominating their own flavor pairings.
    62.9k ❤18.5% ER1.5k+ replies
    TT
    @liquiddeath Outlier 03:42
    Turned Spotify into a funeral urn. Music-streaming format hack.
    377k ❤19.7% ER18 hr cycle
    IG
    @drinkpoppi 11:08
    UK distribution announce. Tesco + Pret partnership reveal.
    30.4k ❤distribution
    ↘ Strategic take
    Olipop matched Liquid Death's ER at a fraction of the budget because the audience did the work. Replicate the petition-format mechanic before the 48h shelf-life expires.
  • PF
    POPFLEX
    Apr 2026 · Strategic
    Brand Marketing Mode
    POPFLEX wins on craft and community. Alo wins on lane and category share.
    Athleisure KS·5-axis radar·Conf. HIGH
    5
    Positioning axes
    92
    PF · craft score
    88
    PF · community
    85
    Alo · lane share
    HIGH
    Confidence
    Craft Community Lane share Voice Heritage
    POPFLEX (focal) Alo (top threat)
    ↘ The asymmetric advantage
    POPFLEX dominates on craft + heritage. Alo dominates on lane share. The opportunity: industrialize craft+heritage into a moat before Alo decides to copy them.
  • Tecovas x @dalebrisby Conditional approve
    Dale Brisby reaches a 1.4x western-aesthetic lift Tecovas's own feed cannot.
    90d · 134 posts · 1 Tecovas integration
    87
    VET SCORE
    B+
    91%
    AUTH ER
    pass
    6.9x
    ER vs PEER
    high
    0
    PAID 60d
    clean
    0
    FLAGS
    clear
    01
    Audience authenticity
    91% real / 9.4x outlier post / organic curve, no boost
    Pass
    02
    Engagement quality
    IG: 4,109 median likes / 28K median views / 2.9% viral
    Pass
    03
    Brand fit · Tecovas
    Western Aesthetic 1.41x lift / Western Icon persona 1.19x
    Pass
    VERDICT
    Conditional approve. Add category exclusivity and move forward.
    Lock 90-day Western-boots exclusivity. Test one Tecovas-integrated reel at $1.8K before scaling to $8.5K BTS series.
  • Post Coaching Tecovas Apr 5 - May 5 2026
    Three Tecovas posts dragged 76% below expected this month.
    Common thread: Hook = Intrigue without a celebrity or cultural anchor.
    20
    POSTS SCANNED
    10
    BELOW MEDIAN
    3
    FLAGGED
    76%
    AVG SEVERITY
    4.6x
    TOP LIFT
    IG 78% BELOW EXPECTED
    Well, those went fast.
    1,020 ACTUAL
    vs
    4,710 EXPECTED
    01
    Swap Hook to Direct Address
    5,855 median / 1.5x lift over Intrigue
    Swap
    02
    Keep cinematic Production
    Rank #2 of 5 / 5,517 median
    Reinforce
    03
    Anchor to a cultural moment
    Weekend Kickoff Meme / 31.7K likes
    Pairing
    ONE THING TO TRY
    Ship one Direct Address post paired with cinematic production.
    Direct Address (5,855 median, #1 hook) is Tecovas's biggest unused lever. Pair it with Cinematic production for the strongest 2-dimension combo in the brand's playbook.
  • Onboarding Audit Tecovas Day 1 Audit · May 18 2026
    Adology ingested 2,480 posts across 12 feeds for Tecovas this week.
    5 brands, 6 influencers, 1 empty feed. Two candidates to fix before next sprint.
    2,480
    ITEMS INGESTED
    12
    FEEDS WIRED
    11
    ACTIVE
    1
    EMPTY
    18d
    SINCE REFRESH
    Tecovas 285 Ariat 487 Chisos 345 Lucchese 281 Justin Boots 209 Rose Anvil 278 Emily Hohmann 180 Jeremiah Craig 135 Dale Brisby 134 Theo Von 126 Pierre J Wilson 20 William Barton 0
    01
    William Barton (BootSpy) feed empty
    0 items / sources not wired / blocking BootSpy intel
    Empty
    02
    Pierre J Wilson thin and stale
    20 items / last active Apr 18 / 30 days old
    Stale
    03
    Rest of set running clean
    10 feeds healthy / 2,460 items / Apr 22-30 fresh
    Healthy
    ONE THING TO FIX
    Wire William Barton's sources and refresh Pierre before sprint two.
    11 of 12 feeds are clean. One empty feed and one thin influencer are all that stands between Tecovas and full-coverage. Both fixable in a single sprint.
  • OL
    Brand
    Olipop
    Q2 wellness slate
    × vetting
    Creator
    Maya Mitchell
    @maya.makes.it
    MM
    Conditional approve
    90d · 87 posts · 6 integrations
    78
    Vet score
    B+
    89%
    Auth.
    ↗ pass
    7.4%
    Eng. rate
    ↗ 2.1×
    6
    Paid/60d
    ↘ high
    0
    Flags
    clean
    TT
    5-ingredient gut bowl 2.1M views
    IG
    Fridge tour · Poppi 412K views
    IG
    How I read a label 684K views
    YT
    Sunday meal prep 241K views
    W 25-34
    38%
    W 18-24
    22%
    W 35-44
    14%
    Gut health
    92
    Pantry / label
    88
    Mom / household
    71
    Fad-chasing
    22
    Clean record. No controversy. Net sentiment +0.62 across 8 sources. PASS
    !
    6 paid posts in 60d. 2 beverage-adjacent (Health-Ade, Poppi). Saturation risk. MAJOR
    Verdict
    Conditional approve. Add exclusivity. Move forward.
    Lock 90-day category exclusivity (beverage + prebiotic). Cap at 2 paid/14 days during flight. Test with story first ($1.8K) before feed reel ($8.5K).
  • r/energydrinks WellWithAll
    5,907 threads. WellWithAll isn't in the top 80.
    247K members · 60 days · 14,200+ comments
    5,907
    Threads
    14.2K
    Comments
    0
    In top 80
    ≥223×
    Top outlier
    14 mentions across 5,907 threads = 0.24% share of voice
    Theme Breakdown share of top-80 engagement
    Tier-list compulsion
    31%
    Side-effect anxiety
    19%
    Scarcity / discovery
    14%
    Brand comparison
    10%
    Flavor critique
    4%
    5 themes carry 78% of all volume
    Top 3 Threads ranked by comments · 60d
    01
    "My Ultimate Energy Drink Tier List"
    797 c · 55× outlier Tier list
    02
    "Why do I feel pins & needles drinking c4s?"
    219 c · 46× outlier Safety
    03
    "who's actually tried bucked up"
    133 c · 15× outlier Brand comp
    Brands in the tier-list (not you) 30+ ranked
    Celsius Monster Bang Bucked Up C4 Ghost
    "30+ brands ranked. WellWithAll not among them."
    r/energydrinks · top-voted tier list · Feb 20
  • Top Post (90d) Nov 24 · Target 10.2× Outlier
    Target ballerina dress reveal, the post this coaching is built around.
    Views
    2.4M
    Eng. Rate
    11.3%
    vs. Baseline
    10.2×
    Shares
    1,777
    Why this hit
    A real product reveal (V2 implies V1 was loved), a retailer co-sign (Target = mainstream legitimacy), and unique niche-product fit.
    3 Critiques · Do's & Don'ts
    01
    KEEP · Product-launch reveal format
    All 3 outliers used the same format: product reveal + tactile moment + launch caption. Don't change this. Apply to every product moment.
    02
    KEEP · Founder-led narrative tone
    Comments dominated by "you" and "Cassey" mentions. Your audience treats you as the brand.
    Stop Doing
    Untethered day-in-the-life vlogs · 0.8× baseline
    The only category below baseline. Drop them, or graft onto a business beat (factory day, launch-week day).
  • IG
    Jason Momoa as Mr. Chime
    13k likes · 11.9× outlier
    Weekly Brief Chime Jan – Mar · 2026
    Chime bought a celebrity. Competitors bought UGC.
    90 days · 6 fintech brands tracked · the gap is widening
    474
    Your items
    64
    Median likes
    11.9×
    Top outlier
    Vs best competitor
    9× the next-best competitor post. Volume isn't the moat. Celebrity IP is.
    Defend the lead
    Lock the celebrity-IP playbook. None of the 5 competitors have the budget to match.
    Source
    Adology · Digital Banking
    Window
    90 days
    Items
    1,063
    Reliability
    MCP-verified
  • Dark Web Monitor · 'Sanity check' IG
    Dark Web Monitor · 'Sanity check'
    7,928 likes · 9.1× outlier
    Organic Competitive NordVPN Feb 10 – Mar 16 · 2026
    NordVPN posts less. Hits harder per post.
    5 VPN brands · 35 days · efficiency vs volume
    2.0%
    Your viral rate
    28
    Median likes
    248
    Items posted
    1.0%
    Surfshark viral
    2× the viral rate of Surfshark on 1/3 the volume. Efficiency, not throughput.
    Keep the lane
    Stick with curiosity-gap UI mockups. 4 of your top 5 use this exact mechanic.
    Source
    Adology · VPN & Privacy
    Window
    35 days
    Items
    1,577
    Reliability
    MCP-verified
  • Hook Teardown
    One template, three winners.
    NordVPN · top-5 posts · same chat-UI layout, 3× in the leaderboard
    Hook split · top 5
    Curiosity Gap (chat-UI)
    60%
    Pattern Interrupt
    20%
    Visual Contrast
    20%
    1
    Dark Web Monitor
    Dark Web Monitor
    'Sanity' wall-of-text reveal
    Visual Contrast
    7,928
    9.1×
    2
    Password caution
    Password caution
    Blue subverted safety sign
    Pattern Interrupt
    6,792
    7.8×
    3-5
    Chat-UI template - Scammer fail
    Chat-UI template
    Same layout reused 3×: 'Unknown number' phone mockup
    Curiosity Gap Used 3×
    15,840
    total
    Pattern locked
    The chat-UI template is doing 52% of top-5 likes. Run the next variant this week.
  • Messaging Audit Tecovas Q1 2026
    Tecovas runs Promotional 52% of the time, Story-Driven posts win 2.5x more.
    Brand-feed only - 65 message-labeled posts of 285 Tecovas items.
    65
    POSTS AUDITED
    52%
    PROMOTIONAL
    0.74x
    PROMO LIFT
    2.46x
    STORY LIFT
    3,272
    TECOVAS MED
    Story-Driven 2.46x STRONG
    9% used
    Inspirational 1.02x MIXED
    31% used
    Promotional 0.74x WEAK
    52% used
    Philosophical 0.45x WEAK
    8% used
    ONE THING TO SCALE
    Cut Promotional, double down on Story-Driven and Authentic Rodeo Style
    Story-Driven hits 8,060 median likes (2.46x baseline) at just 9% usage. Double down on narrative - cut the 52% Promotional habit.
  • Creative Toolkit Tecovas Q2 2026 Kickoff
    Tecovas's biggest unused lift: Elevated Style at 1.86x over baseline.
    8 levers measured at 75%+ confidence on 139 labeled posts. R-squared = 77%.
    139
    POSTS ANALYZED
    8
    LEVERS MEASURED
    1.86x
    TOP LIFT
    5
    ROOM TO GROW
    77%
    MODEL R^2
    Transformation: Elevated Style 1.86x
    27% cur
    Narrative: Process Reveal 1.51x
    17% cur
    Visual: Earth Tones 1.50x
    9% cur
    Brand: Values-Driven 1.50x
    11% cur
    Production: High-End 1.38x
    23% cur
    Lift over baseline Current use %
    SHIP THIS SPRINT
    Ship one Elevated Style post and cut Promotional messaging in half.
    1.86x lift, 95% conf, used in only 27% of posts. Promotional copy fills 57% and drags (0.80x). Swap the next promo for an elevated-style process-reveal.
  • 3 movers shipped overnight. Yours nearly matched the outlier at a fraction of the budget.
    Trendy F&B KS· Movers feed· Conf. MED-HIGH
    3
    Movers · last 24h
    18.5%
    Your ER · Olipop meme
    19.7%
    Outlier ER · LD urn
    4.4×
    Olipop vs 30d median
    MED-HIGH
    Confidence
    TT
    @drinkolipop Focal 06:14
    Monkey-emoji petition meme. Audience nominating their own flavor pairings.
    62.9k ❤18.5% ER1.5k+ replies
    TT
    @liquiddeath Outlier 03:42
    Turned Spotify into a funeral urn. Music-streaming format hack.
    377k ❤19.7% ER18 hr cycle
    IG
    @drinkpoppi 11:08
    UK distribution announce. Tesco + Pret partnership reveal.
    30.4k ❤distribution
    ↘ Strategic take
    Olipop matched Liquid Death's ER at a fraction of the budget because the audience did the work. Replicate the petition-format mechanic before the 48h shelf-life expires.
  • PF
    POPFLEX
    Apr 2026 · Strategic
    Brand Marketing Mode
    POPFLEX wins on craft and community. Alo wins on lane and category share.
    Athleisure KS·5-axis radar·Conf. HIGH
    5
    Positioning axes
    92
    PF · craft score
    88
    PF · community
    85
    Alo · lane share
    HIGH
    Confidence
    Craft Community Lane share Voice Heritage
    POPFLEX (focal) Alo (top threat)
    ↘ The asymmetric advantage
    POPFLEX dominates on craft + heritage. Alo dominates on lane share. The opportunity: industrialize craft+heritage into a moat before Alo decides to copy them.
  • MC
    Macy's
    Q1 2026 · Quarter
    Messaging Audit
    One claim swallowed your quarter. 184 times. The audience tuned it out.
    Holiday Ad Creative KS·427 claims coded·Conf. HIGH
    184×
    Top claim · destination
    62%
    Posts containing it
    0.4×
    Top claim ER · saturated
    2.9×
    Strongest claim · underused
    HIGH
    Confidence
    Top 6 claims · ranked by frequencycolor = voice health
    "Macy's is the destination" 0.4×
    184
    "Discover [X] at Macy's" 1.1×
    67
    "Score [%] off / Save [$]" 0.6×
    42
    "Send this to someone who…" 2.9×
    23
    "Top [N] picks" 1.7×
    19
    "[X] is having a moment" 1.3×
    14
    Saturated Mixed Strong
    ↘ Strategic take
    Saturation and scarcity coexist. "Destination" is over-said at 184× / 0.4× ER. "Send this to someone who…" is under-used at 23× / 2.9× ER. The Q2 lever is reallocation, not new creative.
    Drop & Replace Q2 mandate
    Reduce "destination" from 62% to 15%. Replace with recipient-framed claims.
    Pull "destination" out of 80% of upcoming posts and replace with "Top N picks", "Send this to someone who…", or recipient-framed language. Estimated lift: +2.1× ER on swapped posts.
    Read the full audit →
  • Tecovas x @dalebrisby Conditional approve
    Dale Brisby reaches a 1.4x western-aesthetic lift Tecovas's own feed cannot.
    90d · 134 posts · 1 Tecovas integration
    87
    VET SCORE
    B+
    91%
    AUTH ER
    pass
    6.9x
    ER vs PEER
    high
    0
    PAID 60d
    clean
    0
    FLAGS
    clear
    01
    Audience authenticity
    91% real / 9.4x outlier post / organic curve, no boost
    Pass
    02
    Engagement quality
    IG: 4,109 median likes / 28K median views / 2.9% viral
    Pass
    03
    Brand fit · Tecovas
    Western Aesthetic 1.41x lift / Western Icon persona 1.19x
    Pass
    VERDICT
    Conditional approve. Add category exclusivity and move forward.
    Lock 90-day Western-boots exclusivity. Test one Tecovas-integrated reel at $1.8K before scaling to $8.5K BTS series.
  • Post Coaching Tecovas Apr 5 - May 5 2026
    Three Tecovas posts dragged 76% below expected this month.
    Common thread: Hook = Intrigue without a celebrity or cultural anchor.
    20
    POSTS SCANNED
    10
    BELOW MEDIAN
    3
    FLAGGED
    76%
    AVG SEVERITY
    4.6x
    TOP LIFT
    IG 78% BELOW EXPECTED
    Well, those went fast.
    1,020 ACTUAL
    vs
    4,710 EXPECTED
    01
    Swap Hook to Direct Address
    5,855 median / 1.5x lift over Intrigue
    Swap
    02
    Keep cinematic Production
    Rank #2 of 5 / 5,517 median
    Reinforce
    03
    Anchor to a cultural moment
    Weekend Kickoff Meme / 31.7K likes
    Pairing
    ONE THING TO TRY
    Ship one Direct Address post paired with cinematic production.
    Direct Address (5,855 median, #1 hook) is Tecovas's biggest unused lever. Pair it with Cinematic production for the strongest 2-dimension combo in the brand's playbook.
  • Onboarding Audit Tecovas Day 1 Audit · May 18 2026
    Adology ingested 2,480 posts across 12 feeds for Tecovas this week.
    5 brands, 6 influencers, 1 empty feed. Two candidates to fix before next sprint.
    2,480
    ITEMS INGESTED
    12
    FEEDS WIRED
    11
    ACTIVE
    1
    EMPTY
    18d
    SINCE REFRESH
    Tecovas 285 Ariat 487 Chisos 345 Lucchese 281 Justin Boots 209 Rose Anvil 278 Emily Hohmann 180 Jeremiah Craig 135 Dale Brisby 134 Theo Von 126 Pierre J Wilson 20 William Barton 0
    01
    William Barton (BootSpy) feed empty
    0 items / sources not wired / blocking BootSpy intel
    Empty
    02
    Pierre J Wilson thin and stale
    20 items / last active Apr 18 / 30 days old
    Stale
    03
    Rest of set running clean
    10 feeds healthy / 2,460 items / Apr 22-30 fresh
    Healthy
    ONE THING TO FIX
    Wire William Barton's sources and refresh Pierre before sprint two.
    11 of 12 feeds are clean. One empty feed and one thin influencer are all that stands between Tecovas and full-coverage. Both fixable in a single sprint.
  • OL
    Brand
    Olipop
    Q2 wellness slate
    × vetting
    Creator
    Maya Mitchell
    @maya.makes.it
    MM
    Conditional approve
    90d · 87 posts · 6 integrations
    78
    Vet score
    B+
    89%
    Auth.
    ↗ pass
    7.4%
    Eng. rate
    ↗ 2.1×
    6
    Paid/60d
    ↘ high
    0
    Flags
    clean
    TT
    5-ingredient gut bowl 2.1M views
    IG
    Fridge tour · Poppi 412K views
    IG
    How I read a label 684K views
    YT
    Sunday meal prep 241K views
    W 25-34
    38%
    W 18-24
    22%
    W 35-44
    14%
    Gut health
    92
    Pantry / label
    88
    Mom / household
    71
    Fad-chasing
    22
    Clean record. No controversy. Net sentiment +0.62 across 8 sources. PASS
    !
    6 paid posts in 60d. 2 beverage-adjacent (Health-Ade, Poppi). Saturation risk. MAJOR
    Verdict
    Conditional approve. Add exclusivity. Move forward.
    Lock 90-day category exclusivity (beverage + prebiotic). Cap at 2 paid/14 days during flight. Test with story first ($1.8K) before feed reel ($8.5K).
  • r/energydrinks WellWithAll
    5,907 threads. WellWithAll isn't in the top 80.
    247K members · 60 days · 14,200+ comments
    5,907
    Threads
    14.2K
    Comments
    0
    In top 80
    ≥223×
    Top outlier
    14 mentions across 5,907 threads = 0.24% share of voice
    Theme Breakdown share of top-80 engagement
    Tier-list compulsion
    31%
    Side-effect anxiety
    19%
    Scarcity / discovery
    14%
    Brand comparison
    10%
    Flavor critique
    4%
    5 themes carry 78% of all volume
    Top 3 Threads ranked by comments · 60d
    01
    "My Ultimate Energy Drink Tier List"
    797 c · 55× outlier Tier list
    02
    "Why do I feel pins & needles drinking c4s?"
    219 c · 46× outlier Safety
    03
    "who's actually tried bucked up"
    133 c · 15× outlier Brand comp
    Brands in the tier-list (not you) 30+ ranked
    Celsius Monster Bang Bucked Up C4 Ghost
    "30+ brands ranked. WellWithAll not among them."
    r/energydrinks · top-voted tier list · Feb 20
  • Top Post (90d) Nov 24 · Target 10.2× Outlier
    Target ballerina dress reveal, the post this coaching is built around.
    Views
    2.4M
    Eng. Rate
    11.3%
    vs. Baseline
    10.2×
    Shares
    1,777
    Why this hit
    A real product reveal (V2 implies V1 was loved), a retailer co-sign (Target = mainstream legitimacy), and unique niche-product fit.
    3 Critiques · Do's & Don'ts
    01
    KEEP · Product-launch reveal format
    All 3 outliers used the same format: product reveal + tactile moment + launch caption. Don't change this. Apply to every product moment.
    02
    KEEP · Founder-led narrative tone
    Comments dominated by "you" and "Cassey" mentions. Your audience treats you as the brand.
    Stop Doing
    Untethered day-in-the-life vlogs · 0.8× baseline
    The only category below baseline. Drop them, or graft onto a business beat (factory day, launch-week day).
Compounding intelligence
Work done faster
Stronger creative
Briefs that land
Sharper POVs
Higher ROI
Compounding intelligence
Work done faster
Stronger creative
Briefs that land
Sharper POVs
Higher ROI
Compounding intelligence
Work done faster
Stronger creative
Briefs that land
Sharper POVs
Higher ROI
Compounding intelligence
Work done faster
Stronger creative
Briefs that land
Sharper POVs
Higher ROI

/ The real problem

/ The real problem

AI was built for everyone. Marketing isn't the general case.

AI was built for everyone. Marketing isn't the
general case.

Your stack is good enough for average work. But marketing isn't average. Your briefs miss, your concepts don't land, and nothing's checking whether the call was right.

Your stack is good enough for average work. But marketing isn't average. Your briefs miss, your concepts don't land, and nothing's checking whether the call was right.

Generic AI doesn’t know your market.

Generic AI doesn’t know your market.

Trained on the world, not your category. Briefs start from what the internet imagined your market looks like, not what it's doing this week.

Trained on the world, not your category. Briefs start from what the internet imagined your

market looks like, not what it's doing this week.

Your tools recommend and forget.

Your tools recommend and forget.

Every AI in your stack makes calls and moves on. Nothing tracks what shipped, checks if the call held up, and comes back sharper. You never find out.

Every AI in your stack makes calls and moves on. Nothing tracks what shipped, checks if the call held up, and comes back sharper. You never

find out.

The stack grows. The output stays mediocre.

The stack grows. The output stays mediocre.

More tools, same research happening manually. Briefs still miss. Competitive reads arrive quarterly while the market moves weekly.

More tools, same research happening manually. Briefs still miss. Competitive reads arrive quarterly while the market moves weekly.

/ How Adology works

Study. Act. Learn.

Study. Act. Learn.

Three steps. Most AI tools only do two. The third one is the part that makes the whole system compound.

Three steps. Most AI tools only do two. The third one is the part that makes the whole system compound.

/ Where Adology fits in your work

/ Where Adology fits in your work

Most intelligence tools solve

one stage. Adology runs the full loop.

Most intelligence tools solve

one stage. Adology runs the full loop.

From mapping a category for the first time to presenting results and recalibrating what comes next at every stage, Adology has a job to do.

From mapping a category for the first time to presenting results and recalibrating what comes next at every stage, Adology has a job to do.

Foundational Planning

Content Development

Content Analytics

High Impact Reporting

AI Operational Power-up

Foundational Planning

Before anything gets briefed or built, know where you stand who owns what, where the white space is, what audiences are saying.

CMO

Brand strategist

Agency

Map competitors what they own, test, and where they’re pulling back.

Find white space territory no one in your category has claimed

Surface trends at early signal, not after everyone’s running them

Audience intelligence who’s talking, what moves them

Discover partners before the brief even exists

adologyai.com

1

2

3

4

5

Foundational Planning

Content Development

Content Analytics

High Impact Reporting

AI Operational Power-up

Foundational Planning

Before anything gets briefed or built, know where you stand who owns what, where the white space is, what audiences are saying.

CMO

Brand strategist

Agency

Map competitors what they own, test, and where they’re pulling back.

Find white space territory no one in your category has claimed

Surface trends at early signal, not after everyone’s running them

Audience intelligence who’s talking, what moves them

Discover partners before the brief even exists

adologyai.com

1

2

3

4

5

/ Skills library

/ Skills library

Ask once. Get the deliverable,
not the dashboard.

Ask once. Get the deliverable,
not the dashboard.

Every skill does one job. You ask in plain English, you get the finished work.

Every skill does one job. You ask in plain English, you get the finished work.

Creative teams

Performance

Strategy & leadership

Agencies

01

Creative

Strategy

Weekly Competitive Brief

A finished three-page brief: visual scoreboard of what ran last week, market signals, and content coaching. Refreshed every Monday. Stop spending your morning building it.


ASK

"Run the weekly brief on my skincare brands

knowledge set."

02

Strategy

CMO

Creative Toolkit

Hooks, angles, scripts, and concepts in your brand voice, pulled from what's actually performing in your category. Every item has data proof. Not stolen from Twitter.


ASK

"Build a creative toolkit for our Q3 launch against

Fenty and Tatcha."

03

Brand

Agency

Brand Marketing Mode

A senior strategist's read on your category: positioning, white space, competitive tone, and where your brand should push, grounded in what's actually running, not what rivals say in press releases.

ASK

"What should our content strategy be against

Huggies and Kirkland?"

04

CMO

Agency

Influencer Vetting

Drop in a list of handles. Get back an evidence-scored shortlist, audience fit, content fit, brand safety, plus a personalized brief for every top pick. Stop paying for vibes


ASK

"Vet these twelve handles for our Gen Z

energy drink launch."

05

Brand

Agency

Trend Monitoring

The 3-5 fastest-moving topics, hooks, and formats in your category this week vs last. Velocity-driven, not vibes-driven. Tells you what to brief today before competitors move.


ASK

"What's gaining traction in DTC beauty right now

that we haven't touched?"

06

Creative

Agency

Pitch Intelligence

Walk into a pitch already knowing more about the prospect's category than anyone else in the room. Three days of competitive research compressed into 20 minutes, briefed to your team on Day 1.

ASK

"Run pitch intelligence on L'Oréal's haircare category

before Friday."

Creative teams

Performance

Strategy & leadership

Agencies

01

Creative

Strategy

Weekly Competitive Brief

A finished three-page brief: visual scoreboard of what ran last week, market signals, and content coaching. Refreshed every Monday. Stop spending your morning building it.

ASK

"Run the weekly brief on my skincare brands

knowledge set."

02

Strategy

CMO

Creative Toolkit

Hooks, angles, scripts, and concepts in your brand voice, pulled from what's actually performing in your category. Every item has data proof. Not stolen from Twitter.

ASK

"Build a creative toolkit for our Q3 launch against Fenty and Tatcha."

03

Brand

Agency

Brand Marketing Mode

A senior strategist's read on your category: positioning, white space, competitive tone, and where your brand should push, grounded in what's actually running, not what rivals say in press releases.

ASK

"What should our content strategy be against

Huggies and Kirkland?"

04

CMO

Agency

Influencer Vetting

Drop in a list of handles. Get back an evidence-scored shortlist, audience fit, content fit, brand safety, plus a personalized brief for

every top pick. Stop paying for vibes

ASK

"Vet these twelve handles for our Gen Z

energy drink launch."

05

Brand

Agency

Trend Monitoring

The 3-5 fastest-moving topics, hooks, and formats in your category this week vs last. Velocity-driven, not vibes-driven. Tells you what to brief today before competitors move.

ASK

"What's gaining traction in DTC beauty right now that we haven't touched?"

06

Creative

Agency

Pitch Intelligence

Walk into a pitch already knowing more about the prospect's category than anyone else in the room. Three days of competitive research compressed into 20 minutes, briefed to your team on Day 1.

ASK

"Run pitch intelligence on L'Oréal's haircare category before Friday."

/ Two ways in

/ Two ways in

Adology fits into

any tool stack.

Adology fits into any tool stack

Adology is the intelligence layer. How you access it depends

on how your team works.

Adology is the intelligence layer. How you access it depends on how your team works.

PLUG IN

PLUG IN

Use the AI you already trust.

Use the AI you already trust.

Connect Adology to Claude or ChatGPT via MCP. Ask

questions in plain English. Get live market intelligence

back, no new login, no new dashboard, no workflow

to change.

Connect Adology to Claude or ChatGPT

via MCP. Ask questions in plain English. Get live market intelligence back, no new login, no new dashboard, no workflow to change.

Claude

Claude

Chat GPT

Chat GPT

Gemini

Gemini

Full platform

Full platform

Open the Adology app when you want more

Open the Adology app when you want more

The complete intelligence platform, knowledge sets, skills library, resolution layer, category maps, weekly briefs, and

open skill files your engineers can build on. Built for teams running deep competitive programs.

The complete intelligence platform, knowledge sets, skills library, resolution layer, category maps, weekly briefs, and open skill files your engineers can build on. Built for teams running deep competitive programs.

Skills library, briefs, audits, hook banks, recaps

Skills library, briefs, audits, hook banks, recaps

Resolution layer, every recommendation graded

Resolution layer, every recommendation graded

Open skill files, engineers build on top

Open skill files, engineers build on top

Knowledge sets across any category

Knowledge sets across any category

/ Pricing

Run it yourself, or have

us run it for you.

Run it yourself, or have

us run it for you.

Three ways to put Adology on your team. Pick the one

that matches how you want to work.

Three ways to put Adology on your team. Pick the one that matches how you want to work.

Pro

Pro

$49 /month


$49 /month


Run the intelligence layer yourself. Light volume, full skill library.

Run the intelligence layer yourself. Light volume, full skill library.

Freelancers, solo strategists, small brands.

Freelancers, solo strategists, small brands.

400 fresh assets / month

400 fresh assets / month

Claude & ChatGPT MCP agent

Claude & ChatGPT MCP agent

Full skill library access

Full skill library access

Email support

Email support

Custom-built reports

Custom-built reports

Business

Business

$199 /month


$199 /month


Scale the loop across your team.
The full Adology engine, working all week.

Scale the loop across your team.
The full Adology engine, working all week.

Growing agencies, in house marketing teams

2,500 fresh assets / month

2,500 fresh assets / month

Claude MCP + priority support

Claude MCP + priority support

Advanced insights packages

Advanced insights packages

Full AI-produced reports

Full AI-produced reports

Knowledge sets across brands

Knowledge sets across brands

Best for busy teams

Custom

Custom

Talk to us


Skip the tool. Get the answer.
We do the research, you brief the work.

Skip the tool. Get the answer.
We do the research, you brief the work.

Enterprise teams & agencies wanting turn key intel

Enterprise teams & agencies wanting turn

key intel

Bespoke reports across all 8 streams

Bespoke reports across all 8 streams

Built around your specific question

Built around your specific question

Delivered in days, not weeks

Delivered in days, not weeks

Dedicated account team

Dedicated account team

Direct access to our analysts

Direct access to our analysts

Live across the Adology customer base

Live across the Adology customer base

417+

Marketers using Adology

10M+

10M+

Ads tracked

300+

300+

Attributes labeled per ad

36+

36+

Skills shipped

8platform

8platform

200+ verticals

14.2M

14.2M

Posts / day through the intelligence layer

/ Don't want to do it yourself? We do it fr you

/ Don't want to do it yourself?

We do it fr you

Customizable reports

done for you.

Customizable reports

done for you.

Every agency's question is different. Every brand's situation is specific. Custom reports are built around what you actually need to know, your category, your competitors, your decision deadline. No platform to learn. No onboarding. We do the research across all eight intelligence streams, deliver the report in your format, and you're back in the meeting with the answer your team needed.

Every agency's question is different. Every brand's situation is specific. Custom reports are built around what you actually need to know, your category, your competitors, your decision deadline. No platform to learn. No onboarding. We do the research across all eight intelligence streams, deliver the report in your format, and you're back in the meeting with the answer your team needed.

Researched across 8 data streams, the same ones the platform runs on

Researched across 8 data streams, the same ones the platform runs on

Built for your specific question, not a generic template

Built for your specific question, not a generic template

Delivered in days, not weeks

Delivered in days, not weeks

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/ Common questions

/ Common questions

Why Adology is different.

Why Adology is different.

  1. "We use the Meta Ad Library"

    Meta Ad Library shows you what exists on one platform with no engagement data, no analysis, and no read on what's actually working. Adology watches every major platform, tells you which creative is scaling vs being tested, and tracks whether the intelligence behind your recommendations was right. Different job, different system.

  2. "We have social listening tools"

    Social listening captures what audiences say about brands. Adology captures what brands are actively doing, every ad, every organic post, every format shift, synthesizes it into predictions, and then grades those predictions against what actually performed. Fundamentally different intelligence jobs.

  3. "AI just hallucinates anyway"

    AI hallucinates when it lacks specific, current, market-grounded context. Adology is that context, eight data streams feeding the same intelligence layer continuously, with a resolution loop that grades every recommendation against what actually happened. The accountability loop exists specifically to catch and correct what generic AI gets wrong.

  4. "We’re building our own"

    Build on top of Adology. The skill files are open, readable, forkable, and runnable. Your engineers inherit the intelligence layer, the eight-voice data architecture, and the resolution loop without building any of it from scratch. The build-vs-buy debate resolves because you get both at once.

  5. "We already have AI in our stack"

    Every AI tool in your stack is making recommendations based on generic, outdated intelligence. Adology is the layer that goes underneath all of it, giving Claude, ChatGPT, and every tool you already use access to live, specific, market-grounded intelligence and a system that tracks whether those recommendations were actually right.

  1. "We use the Meta Ad Library"

    Meta Ad Library shows you what exists on one platform with no engagement data, no analysis, and no read on what's actually working. Adology watches every major platform, tells you which creative is scaling vs being tested, and tracks whether the intelligence behind your recommendations was right. Different job, different system.

  2. "We have social listening tools"

    Social listening captures what audiences say about brands. Adology captures what brands are actively doing, every ad, every organic post, every format shift, synthesizes it into predictions, and then grades those predictions against what actually performed. Fundamentally different intelligence jobs.

  3. "AI just hallucinates anyway"

    AI hallucinates when it lacks specific, current, market-grounded context. Adology is that context, eight data streams feeding the same intelligence layer continuously, with a resolution loop that grades every recommendation against what actually happened. The accountability loop exists specifically to catch and correct what generic AI gets wrong.

  4. "We’re building our own"

    Build on top of Adology. The skill files are open, readable, forkable, and runnable. Your engineers inherit the intelligence layer, the eight-voice data architecture, and the resolution loop without building any of it from scratch. The build-vs-buy debate resolves because you get both at once.

  5. "We already have AI in our stack"

    Every AI tool in your stack is making recommendations based on generic, outdated intelligence. Adology is the layer that goes underneath all of it, giving Claude, ChatGPT, and every tool you already use access to live, specific, market-grounded intelligence and a system that tracks whether those recommendations were actually right.

The market

The market

is moving right now.

is moving right now.

Your competitors' intelligence is updating. Your next brief will either start from what's actually working in your category this week, or it won't.

Your competitors' intelligence is updating. Your next brief will either start from what's actually working in your category this week, or it won't.

Free signup

Free signup

Pay as you go

Pay as you go

Cancel whenever

Cancel whenever

ADOLOGY AI

ADOLOGY AI

Marketing intelligence that holds itself accountable. Watches your market continuously, ships intelligence into your workflows, grades itself on every call.

Marketing intelligence that holds itself accountable. Watches your market continuously, ships intelligence into your workflows, grades itself on every call.

ADOLOGY

© 2026 Adology. All rights reserved.

© 2026 Adology. All rights reserved.