5× Meta ad spend
A steady supply of signal-driven concepts gave the accounts the creative they needed to scale spend fivefold.
/customer story
Fish River scaled Meta spend 5× and cut CPA by 16%.
Fish River is a performance agency built on proving what marketing is really worth. With Adology intelligence behind every brief, the team now ships 50 signal-driven briefs a month, scaling clients’ spend while creative performance gets stronger, not weaker.
5×clients’ Meta ad spend scaled
−16%cost per acquisition, while scaling
50signal-driven creative briefs shipped a month
3×creative output at the same production cost
/the challenge
Scaling spend without burning out creative.
On Meta, creative is the lever. Scaling spend means feeding the algorithm more new concepts, faster, and every weak concept drags CPA up.
Fish River needed far more creative, built on more than instinct or a couple of Reddit threads. Researching competitors by hand in the ad library couldn’t keep pace with the briefs the accounts needed.
“Performance creative is only as good as the strategy behind it. Adology gives every concept we make a reason to exist.”
/what they did
Signal-driven creative, at scale.
Fish River runs Adology inside Claude through the MCP connector, so category intelligence flows straight into every brief.
- 01
Read the whole category
Adology analyzes tens of thousands of competitor and creator assets across platforms, and picks out the rivals and patterns that matter for each client.
- 02
Find the signals worth testing
Personas, winning hooks, formats and counter-positioning angles, each grounded in what the category is actually posting and what audiences respond to.
- 03
Ship 50 briefs a month
Every signal becomes a brief the production team can build from, so the team produces three times the creative for the same production cost.
- 04
Scale what wins
New concepts keep the algorithm fed, winners get budget, and spend scales 5× while CPA comes down 16%.
/the results
More spend. Lower CPA. More creative.
CPA down 16% while scaling
Spend usually gets more expensive as it scales. Grounding every concept in category signal brought acquisition costs down instead.
3× creative, same production cost
50 briefs a month, built from evidence rather than guesswork, tripled creative output without adding production budget.
“Adology takes the guesswork out. Every brief starts from what the category is actually rewarding.”
Persona-led media that won
In the agency’s YouTube brand lift study, the custom intent audience built around the persona Adology recommended came out on top.
“We know the creative is aimed at the right people before we spend a dollar.”
“Manually digging through ad libraries is over for us. Adology gives us a refined view of the whole category, and that confidence shows up in every brief we ship.”
Ben HowardFounder, Fish River
/why not just generic AI
Generic AI gets you 60% of the way. Adology closes the gap.
General AI chats can’t see the category, so their advice shifts from one conversation to the next. Ben has seen that inconsistency cost a campaign days of performance. Without the data underneath, he estimates generic AI delivers about 60% of what Adology does.
The difference is the data underneath: a curated view of the category he can see and refine, so the answers stay consistent and grounded.
“Generic AI gets you most of the way. The last 40% is where the performance is, and that’s Adology.”
Your next move
Scale creative on signal.
See how Adology can power your next 50 briefs.
Book a demo ↗ Or get a free custom report for your brand.